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Boux Avenue

There can’t be many people who would think of a premium lingerie company and a industrial water jet cutting company in the same context. Theo Paphitis’s Boux Avenue wanted a dramatic entrance statement for their shops to reflect and match the quality and finish of the lingerie. Porcelain floor tiles, notoriously difficult to cut were chosen for the shop entrances.

In conjunction with the tile supplier, a .dxf file of the Boux logo was created enabling this to be precisely cut into the porcelain tile. Additionally, the “X” part of the logo was separately cut in pink to infill in the tile design. The logo design was intricate to cut but TMC’s water jet cutting technology produced an outstanding quality, dramatic floor tile design to perfectly complement the luxurious shop setting.